Our conversation today is with the very talented Krista Berend, director of social media at Texas A&M University. Krista’s job is to connect and engage with more than 71,000 Aggies — yes, that’s the current size of enrollment in College Station, Texas where Money Magazine declared Texas A&M the #1 best university in Texas. The institution is frequently recognized as one of the most engaging and influential universities online in the United States. We spoke to Krista about the importance of video, student interns, and Texas A&M’s presence on Reddit. Read More
Welcome back to the #HESM Community blog. We recently spoke to Liz Harter, social media manager at Notre Dame University about COVID, its effect on the South Bend, Indiana campus, and how Notre Dame used social media and video to connect with the student body to help answer big questions and provide information during the pandemic. Read More
Summer is almost here, which means a quick break for #HESM folks, right? Well, maybe a quick mental break, but many of us have summer orientation, summer classes, and planning for the fall semester, not to mention the ongoing and ever-changing COVID communications as the vaccine keeps rolling out across the globe. If you work in Higher Ed, I sincerely hope you get a chance to relax and decompress—at least for a few days. The #HigherEd social media community is full of amazing people doing great work every year, but especially in 2020 and so far, 2021, too.
On that note, it’s time for another #HESM Community Blog and this month we spoke with Webb Lewis, Assistant Director, Marketing & Brand Strategy/Social Media for the University of Mississippi. Read More
Welcome to #HESM Community Blog, a higher education social media blog where we talk directly to those doing the social media work in higher education! For our inaugural post, we chatted with Jamie Lewis. Jamie is a social media coordinator at the University of Georgia. We discussed COVID testing and how social media, along with student ambassadors, have helped increase testing and awareness on campus. Read More